Goodwin's theory
Andrew Goodwin's theory suggests that there is six generic conventions in a music video but some can be used in a film trailer.
Generic conventions-
Sub genre
Relationship between lyrics and visual
Relationship between visual and music
Close up of artist (emphasise)
Mirrors and photography used a lot (female body)
Often intertextual reference
Some of these generic conventions cant really be used in a film trailer such as the lyrics having a relationship with visuals.
I can use the close up of artists/actor in my trailer to emphasise the importance of the characters in the film.
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